Victoria’s Secret has over 26 million followers on Instagram, coming in second only to Nike as the platform's most popular brand, according to the Iconosquare index.
Of course sex appeal has something to do with it, but there are plenty of sexy Instagram accounts that don't have nearly as many followers.
So how did Victoria's Secret get so popular?
Tech Insider spoke with Director for the Media Psychology Research Center Dr. Pamela B. Rutledge about all the reasons the brand is doing so well on social media. Keep reading to see how Victoria’s Secret built its massive Instagram following.
One thing you’ll notice right away after following Victoria’s Secret is that the models aren’t just pretty faces — they’re personalities.
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Even though the models are ethereally gorgeous, they're not always perfectly posed like they might be in a lingerie catalogue or fashion editorial.
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“When you see their images all the time, you start to feel like you know them,” Rutledge told Tech Insider. “Which makes it friendly — this is just my friend showing me lingerie.”
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See the rest of the story at Business Insider